KEY CLAIMS 92% of split ends sealed after 1 use* 75% less frizz** 77% reduction in hair breakage*** *After one use based on an instrumental study on hair. **After 72 hours based on an instrumental study on hair. ***Compared to non-conditioning shampoo.
1. Cleanse with Brazilian Joia Strengthening + Smoothing Shampoo for maximum damage-repairing and hydrating benefits. 2. Apply Brazilian Joia Strengthening + Smoothing Conditioner from mid-lengths to ends. Leave on for 2-3 minutes before rinsing thoroughly. 3. Follow with Milky Leave-in Conditioner before styling hair to detangle, fight frizz, hydrate, and heat protect. 4. Spritz your favorite Cheirosa Perfume Mist on wrists, neck, and décolleté to smell cheirosa all over.
Give frizz a break with the full-sized hair care hero, or show off great hair anywhere with new travel-friendly sizes.
Sol Seal Technology: Ionically charged micro droplets bond to damaged hair to smooth frizz and seal split ends with cupuaçu butter, Brazil nut oil, and açaí oil. Cupuaçu Butter: Phytosterols and fatty acids help replenish moisture, soften hair, and support hair's resistance to breakage. Brazil Nut oil: Sourced from Brazil, this lightweight oil helps nourish and protect the hair while maintaining a soft, glossy finish.
